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The 5 best AI visibility tools in 2026, and why each one made the list

By the AI Visibility Products editorsFacts last verified 2 Oct 2026 · 9 min read · How we test

Key takeaways

  1. No tool tracks every AI engine on its entry plan. Check that the engines your customers use are included, not sold as add-ons.
  2. Prices range from free one-off checks to enterprise contracts. Prompt allowance, not features, is usually what you pay for.
  3. Start with a free baseline, then pick a tracker sized to the prompts that matter to your business.

How we chose

We track 22 AI visibility tools. For this list we kept tools that state their engines and pricing on their own pages, then picked the strongest tool for five common needs: a tight budget, a growing team, market research, enterprise and a free baseline.

Our criteria

Engines tracked stated by the vendor · pricing published or clearly sales-led · daily or regular tracking · fits a real buyer's need. No vendor paid to be included.

Quick comparison

#ToolBest forCost
01Otterly.AIBudget trackingFrom $29/month (Lite, 15 prompts)
02Scrunch AIGrowing teamsFrom $250/month billed annually ($300 monthly)
03Ahrefs Brand RadarMarket researchCustom prompts from $50/month
04ProfoundEnterpriseContact sales (Enterprise)
05HubSpot AEO GraderFree baselineFree

The picks

01

Otterly.AI

Best for budget tracking
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Why it's here

Otterly.AI monitors how often your brand is mentioned and cited in AI search answers, with daily prompt tracking and GEO audits of your pages. It's here because it is the lowest-cost way we found to start tracking AI visibility properly, and it offers API and MCP access on higher plans.

Strengths

  • Low entry price with daily tracking
  • Unlimited brand reports and team members

Watch out

  • Only 15 prompts on Lite
  • Claude, Gemini and AI Mode are paid add-ons
BEST FORSmall teams and freelancers starting AI visibility trackingPRICEFrom $29/month (Lite, 15 prompts)FREE OPTIONFree trial
02

Scrunch AI

Best for growing teams
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Why it's here

Scrunch AI monitors and improves brand presence across AI search, with prompt management, citation monitoring and page audits. It's here because it gives growing teams a large prompt allowance and broad engine coverage without an enterprise contract.

Strengths

  • 350 custom prompts on Starter
  • Page audits and citation monitoring

Watch out

  • Higher starting price than budget trackers
  • API or MCP access not stated on the pricing page
BEST FORGrowing marketing teams tracking hundreds of promptsPRICEFrom $250/month billed annually ($300 monthly)FREE OPTIONFree trial (7 days)
03

Ahrefs Brand Radar

Best for market research
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Why it's here

Ahrefs Brand Radar tracks brand visibility across AI platforms using your own prompts and an index of 449M+ prompts a month. It's here because that prompt index lets you see market-wide visibility, not just the prompts you thought to track.

Strengths

  • 449M+ monthly prompt index
  • Custom prompts checked daily, weekly or monthly

Watch out

  • Engines tracked aren't listed on the product page
  • The full AI Visibility Index costs $199/month
BEST FORSEO teams on AhrefsPRICECustom prompts from $50/monthFREE OPTIONFree prompts for some Ahrefs plans
04

Profound

Best for enterprise
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Why it's here

Profound tracks brand visibility across answer engines and runs credit-based agents that act on what it finds. It's here because it covers one of the widest sets of AI engines we track and is built for large brands with security requirements.

Strengths

  • Tracks 8+ answer engines daily on Enterprise
  • Credit-based agents for optimization

Watch out

  • No self-serve paid plan on the pricing page
  • API or MCP access not stated on the pricing page
BEST FOREnterprise brands that need many engines, languages and regionsPRICEContact sales (Enterprise)FREE OPTIONFree trial (7 days)
05

HubSpot AEO Grader

Best for free baseline
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Why it's here

HubSpot's AEO Grader (formerly AI Search Grader) scores how AI platforms describe your brand on sentiment, presence, recognition, share of voice and competition. It's here because it is free, needs no account and gives a usable baseline in under two minutes.

Strengths

  • Free with no account
  • Five-dimension score

Watch out

  • One-off snapshot, not ongoing tracking
  • Three engines only
BEST FORAnyone wanting a free baseline before choosing a trackerPRICEFreeFREE OPTIONFree

Also worth knowing

These didn't make the top 5, but each is the right choice for a specific need.

ToolWhy you might pick it
Peec AIIt's here because it is one of the most widely used dedicated trackers, with agent features and enterprise controls.
AthenaHQIt's here because it combines tracking across 11 models with an agent that suggests and drafts content changes.
Goodie AIIt's here because it is one of the few trackers built around ecommerce and shopping assistants like Alexa and Walmart's Sparky.
RankscaleIt's here because it offers unlimited search terms and white-label reports, which suit agencies.
KnowatoaIt's here because it covers seven engines at a low starting price and offers API and MCP access on Growth.
GaugeIt's here because it closes the loop from finding a visibility gap to publishing the article that fills it.
PromptwatchIt's here because it shows which AI crawlers visit your site, not just what the answers say.
Am I On AIIt's here because its free audit is a quick way to see where you stand before buying a tracker.
Writesonic GEOIt's here because it pairs prompt tracking with article production at a lower price than most combined tools.
Semrush AI Visibility ToolkitIt's here because it adds AI visibility to the SEO suite many teams already use.
SE Ranking AI Search ToolkitIt's here because it is an affordable AI add-on to a full SEO suite, with a free tier and MCP access.
Similarweb AI Brand VisibilityIt's here because it pairs visibility with Similarweb's traffic data, so you can see AI referrals as well as mentions.
ConductorIt's here because it brings AI visibility into an established enterprise SEO workflow, with an MCP server for agents.
BrightEdge AI CatalystIt's here because it comes included with every BrightEdge SEO Platform subscription.
EvertuneIt's here because it samples each prompt many times per model, which gives steadier numbers than one-off checks.
seoClarity Clarity ArcAIIt's here because it offers an MCP server and a dedicated API for AI visibility data.
MaarkIt's here because it puts AI visibility tracking in the same workflow that plans and produces the content meant to improve it.

FAQ

What is an AI visibility tool?

Software that asks AI assistants like ChatGPT, Gemini and Perplexity a set of prompts on a schedule and records whether your brand is mentioned, how it's described and which sources are cited. Full explainer.

How many prompts do I need to track?

Start with the questions a buyer asks before choosing a product like yours: 15 to 50 prompts is enough to see a pattern. Agencies and large brands usually need hundreds.

Can I check my AI visibility for free?

Yes. HubSpot's AEO Grader gives a free one-off score, and several trackers offer free trials or limited free tiers.

Keep reading

How to choose an AI visibility tool: five questions to ask firstEngines covered, prompt allowance, price per prompt, data access and what you'll do with the results. A practical checklist for picking an AI search visibility tracker.What is AI search visibility, and how do you measure it?How brands show up in ChatGPT, Gemini, Perplexity and Google's AI Overviews, why it matters for traffic, and how AI visibility tools measure it.
AI Visibility Products editors

We track AI search visibility tools and verify every fact against the vendor's own pages. About us